Technology has changed the way we do business and how we communicate. Technology affects our personal lives in so many ways and business is no different. Everyone is wired now and it’s thanks to the Internet.
In seconds you can connect with someone on the other side of the world. Parents can check on their children with instant text messaging. Personal and other kinds of information are more accessible than ever before.
You can find any type of information online. Taxes can be filled and corporations can be registered online. Legal and law enforcement details, including background checks can be requested online.
It is clear that technology has changed our personal lives in a positive way. In business, technology has revolutionized industries in terms of communications and information technological advancements.
How Business Was Done in The Past
When you look back to when we didn’t have cell phones, smartphones, email, telecommuting, and the Internet, you will realize how much faster we communicate today.
There has always been a need for businesses to improve communications and customer service. Technology has been able to innovate in ways that we may have not imagined before.
Technology has improved operations in many organizations and has allowed small businesses to grow at a much faster pace than ever before. In the past, we did not have instantaneous communication, so businesses used the post office to communicate.
If people needed to check on their families, they had to mail a letter. Mail was usually delivered by train, horse, or on foot, so it took longer to receive messages. Phones did not exist so people sent messengers and runners to relay information. Then came the electrical telegraph.
Samuel Morse invented the telegraph in 1837. His assistant Alfred Vail was responsible for developing the Morse code. The telegraph enabled businesses to communicate almost instantly. Through the use, study, and understanding of the telegraph, came the telephone in 1876.
Embracing Technology to Improve Business
Technology has made the world smaller. We can communicate faster and information travels faster. However, some people argue that technology has made it harder for us to keep our business and private lives separate.
While this may be true, it is a fact that we do business better, communicate faster, thus the world has become smaller. These real world benefits have helped turn around economies and organizations for the better. So how has technology improved business?
1) Communication is Faster
Cell phones and smartphones with Internet connection have raised the bar in terms of communication. These devices enable organizations to do business on the go and keep in touch with their customers. They also allow customers to communicate with business instantaneously.
Advances in communication have improved how small, medium and large businesses communicate. Social networking sites, email, instant text messaging, and video chat is enabling businesses to do more while spending less.
2) Increased Productivity
Technology saves time by providing faster ways for businesses to do things and keeping employees focused. For example, imagine how much time and money libraries would save if they didn’t have to pay librarians to put books back on their designated shelves. Kindle books is a great example of this innovation.
Advancements in digital technology have improved employee productivity in organizations. The use of emails, productivity software’s, and website portals have improved the workflow, as well as communication speed of human resource, accounting, and payroll departments.
3) Better Customer Service
Technology is making customer service more efficient. Call center employees are equipped with reliable phone systems, email makes it easier to write to customers, and online chat systems help businesses talk to potential customers instantly.
These technological tools and many more enable businesses to provide customer service at a faster pace. Customers don’t need to mail or call companies anymore to be heard. Now all you need is a company name and a social media platform.
4) Online Marketing
Online marketing has provided businesses with a way to reach more customers at a cheaper rate. Organizations are no longer limited to costly real world marketing techniques. Practices such as email marketing, content marketing, and social media provide affordable means for companies to reach large groups of people.
Why Your Organization Needs to Embrace Technology
The rapid evolution of technology makes it impossible to track. It is tough to predict where technology will take us in the next five to ten years. We did not expect 3D printing to enter the market and we did not foresee a future where there are more cell phones than humans.
Thus, you must embrace disruptive and emerging technologies in order to stay ahead. We live in a world where technology dominates communication and Innovation. To remain competitive, many businesses need to adopt technologies. After all, consumers have already adopted these technologies and continue to do so.
For instance, at one point in 2009, Blackberry was the fastest growing company in the world. However, the blackberry executives did not keep up with emerging technologies and in five years they had to play catch up with the entire mobile industry, especially Apple.
It is important that you continue to find ways to leverage technology for your organization. Technology enables businesses to transact, communicate, and innovate faster. In today’s marketplace, speed has become a necessity for organizations to thrive.
How is technology benefiting your industry?
How are you keeping pace with emerging and trending technology?
Let us know in the comments below.